Blog
A simple season-long social media plan for grassroots clubs
Split the season into phases (pre-season, early season, mid-season, run-in, awards and off-season) and give each one a theme and a handful of stories. Then post one a week.
Pre-season
New faces, new kit, getting the ground ready.
The long middle
Volunteers, sponsors, your town, milestones. This is where most clubs go quiet.
The run-in and awards
Big moments, thank-yous and the season in numbers.
Off-season
Look back, plan ahead, keep the club in people's feeds.