How it works

Four steps. Then one story a week, all season, made by the people who already turn up.

Step 01
Tell us about your club
Your people, your ground, your town. 10 minutes, one question at a time.
We ask about the volunteers, traditions, milestones and sponsors that make your club yours. That's what every idea is built from.
Step 02
Get your season plan
Pre-season to presentation night, with a story for every stretch.
Your season is split into phases, each with a handful of story ideas. Fixtures are used to time stories, never as the headline.
Step 03
Get a weekly content brief
What to film, who to film, why it works. 5 minutes, 1 phone.
Each idea comes with swipeable shot cards: five shots, one tip each, and a caption starter. No editing skills needed.
Step 04
Bring in your Story Squad
Hand a brief to a parent, coach or player.
Send a brief by link. Helpers don't need an account. You see who's on it, and who told which story.

Also in the kit bag

Short question links for volunteers and sponsors. Their answers become stories.

Three questions, a ready-to-make post and a summary for renewal time.

A light sprinkle of fun quizzes and challenges, never more than two a month.

We note your followers on day one, so you can see the climb.

Under-18 surnames hidden. A photo-consent note on every brief.

Send the month's plan to the committee WhatsApp as one image.

30 days free